UNDERWOOD (London) – Inventor of the first modular watchwinders
Initially a fine British leather products retailer based in Picadilly, Underwood(London) turned Italian in the 1990s and revolutionised the nascent watch-winders’ market by introducing the first ever fully modular winding system, the ROTOBOX© more than 20 years ago.
The ROTOBOX has inspired many of followers in the watchwinders industry: from SWISS KUBIK to CHRONOVISION over SPIN-R, they all embraced the unique modularity introduced first by UNDERWOOD(London), yet barely improved Underwood’s original concept. Coming to age, yet still unique in its compactness, the ROTOBOX watchwinder is one from the quietest on the market and its high-end motors are also practically free from any disturbing magnetic-induction.
UNDERWOOD(London) can also pride itself as being the manufacturer for some of the finest full-fledge leather storage solutions and boxes available out there: near perfect smooth calf-leather outside, high-end microfiber Nabucca suede inside, impeccable stitching and everything entirely made in Tuscany. Underwood(London) is definitely a very fine brand which would deserve a stronger retail presence.